Yang Yu
Postgraduate Research Student
About
My research project
Asymmetric influence of online review on customers’ response to hotel price: testing reference-dependent, loss aversion, and diminishing effectThis project aims to explore the influence of online hotel reviews on the changes of different reference points and to investigate the impact of online review valence on customers’ loss aversion level and diminishing effect.
Supervisors
This project aims to explore the influence of online hotel reviews on the changes of different reference points and to investigate the impact of online review valence on customers’ loss aversion level and diminishing effect.